22 Jan POINTS TO REMEMBER BEFORE INVESTING IN A MOBILE GAMING INDUSTRY
1. DON’T GET INFLUENCED WITH SOME MOST SUCCESSFUL GAMES:
I had conversation with many clients who had seen the success of Candy Crush, Clash of Clan, Angry Birds & ask me develop a clone of it by changing the theme & graphics. I always recommend them not to invest this way at all. It seems I am killing my Business but that’s the truth.
If a user already played any of these games and really enjoyed it, there is no reason a user will download & play the same game concept where you just replaced a bird with a Fish. Is it makes sense? Instead hire a guy who can suggest you new concepts which have rare or no availability in the market. The successful games you see on App stores, most of them are first of there kinds. Not all but as I mentioned MOST OF THEM. In short I can say avoid RE-Skinning.
2. ALWAYS REMEMBER MARKETING IS A KEY FOR SUCCESS:
You can surely have a good concept & also the final Game is designed & developed with a Good quality. But do you think it’s good enough to make it successful? Users must be aware that such a game exists in the market. There are Million’s of Games & Applications available on different app stores so you can surely understand the probability of your game to no noticed. Exactly, very very LOW.
It’s not compulsory that you should have a big marketing budget there are several ways where you can market your game very economically. For example blogs, social media pages, A simple landing page etc. We can show you many good quality games but have few active users. It’s all about show business actually.
3. NOT EVERY GAME IS A SUCCESSFUL ONE BUT IT WORTH TAKING A CHANCE:
As per the statistics very few games on the App stores have considerable earnings but the reasons I mentioned it Worth taking a chance:
- You need only Few thousand Dollars as a Budget to hire & develop a good game.
- Millions of user in the world have smartphones & have working internet connections.
- The Number will going to increase very rapidly in near future
- The ROI in gaming industry is Really huge if its a successful one.
- It’s efficient & economic to develop a Mobile game instead of Consoles.
Any many more
4. DESIGNS SPEAKS ALWAYS:
When you are talking about any game, the first thing comes up in the mind is the AWESOME designs. The purpose of the Games can either be Entertainment or Educational and in both the fields, designs always matters. May be if few features are lacking in a game still it can sustain but with bad designs it’s impossible for sure.
5. SOMEONE SAID TRULY “MAKE IT SIMPLE”:
Your concept can have many levels or in-depth features but always try to make the concept very easy to understand for the user. I am not supposed to think for a long to find out “How To Play This Game”. I can understand it depends on person to person but try to cover most of them.
These days in every game you can see a module “Tutorial”. This section comes up a very first when you open a game. Make sure not to forgot this part. As per studies if a user didn’t able to understand the game play at first 5 mins he open the game, he is going to uninstall the app immediately.